Real Wins

'Powerful and inspiring. A must read' Denise Lewis OBE, Olympic gold medallist

'A book that could simply change your life' Colin Salmon, Actor

Michelle Moore is a powerful voice championing a unique brand of unapologetic, yet compassionate activism for positive change in race, gender and social bias found in business, sport, government and education.

In Real Wins she uses her own experience in sport and business, as well as interviews with world-class athletes and leaders, to challenge stereotypes and tired assumptions and shows anyone who feels held back by the colour of their skin, the shape of their body or their social background, how to create their own winning formula and to succeed on their own terms.

A figurehead for Black women in sport and business, Michelle shares lessons learned on the track and in the boardroom to empower and inspire others to draw on the strength of their identity and to find success in every area of their lives. With eye opening examples exploring issues of power, privilege and visibility, Real Wins presents practical strategies for dealing with common challenges that face many marginalised groups.

Both engaging and challenging, this empowering guide explores the different types of activism you can use to align with your personality type and the many different routes you can take to achieve success. Each chapter concludes with practical actions that have been tried and tested in Michelle's work with organisations and individuals.

Packed with timely tools to build self-awareness and resilience, this book will inspire you to run your own race and to take responsibility for your ultimate success.

“Michelle's formidable passion and thought-provoking style of leadership has helped redefine organisations in business and sport for several years. Her long awaited book will not only inspire but challenge your way of thinking to bring out the best version of you.”

Michelle's formidable passion and thought-provoking style of leadership has helped redefine organisations in business and sport for several years. Her long awaited book will not only inspire but challenge your way of thinking to bring out the best version of you. -- Denise Lewis OBE, Olympic heptathlon gold medallist
Lays bare truths that will help people to become the inclusive colleagues, leaders and community members that the world needs right now. Brace yourself and dive in. -- John Amaechi OBE, organisational psychologist, and Founder of APS Intelligence
Addresses what it means to be minoritized Black people in leadership positions, in the 21st century. Elegantly written, intelligent and accessible, it's a manual to support us not just to survive, but also to thrive. Baroness Young of Hornsey OBE

Change your life, views and old perceptions to unearth your ability to lead

Colin Salmon, Actor

Navigate identity, inequality and success to run your own race

Eni Aluko, Sporting Director, Angel City Football Club and former professional footballer

A powerful and refreshingly honest account of what conscious leadership in the 21st century should look like

Professor Ben Carrington, Annenberg School for Communication and Journalism, University of Southern California

An important and exciting book that is truly of its time

Kate Richardson-Walsh OBE, Olympic hockey gold and bronze medallist, former England Captain

An invaluable resource for anyone wishing to understand and to bridge the gap between easily made statements of intent about fairness and the real, lived experiences of too many people

Chris Grant, former CEO, Sported and independent board member, Sport England

Exactly what we need right now. Empowers us to lead with dignity, emotional intelligence and to embrace our unique identities. Fabulous!

Reshmin Chowdhury, English sports journalist, broadcaster and event host, BT Sport, Talksport and the BBC

Filled with fascinating insights on identity, leadership and sport that will leave you challenged, uplifted and inspired to take action in new ways.

Ebony Rainford-Brent, World Cup winning cricketer, TV and radio broadcaster, Director of Surrey County Cricket Club

A powerful and nurturing book and voice in the world of sport

Derek A. Bardowell, author of No Win Race

A must read for anyone seeking an authentic leadership journey

Tunji Akintokun MBE, business leader and philanthropist

Essential reading to enhance and unleash your leadership potential

Ama Agbeze MBE, International Netball player, commonwealth gold medallist, former England Netball Captain

A timely call to action for anyone and everyone leading or wishing to lead in the global sport industry and beyond

David Grevemberg CBE, global sports leader and innovator
A deeply courageous memoir entwined with invaluable information from highly respected sportspeople and a range of individuals who have excelled in their field. Professor Marcia Wilson, Dean of Equality, Diversity and Inclusion, The Open University

Michelle Moore is a sought-after leadership coach, educator, international speaker and former athlete, with over two decades of experience leading national and international programmes at the intersections of sports and social change.

With extensive experience working in senior executive leadership and management roles across education, government and sport, her award-winning consulting and coaching work has transformed the lives of professionals, young people, athletes and the culture of many organisations.

Michelle's coaching programmes focus on personal and collective transformation supporting individuals and organisations to achieve greater growth and performance. She works with businesses, government, charities, and international and national sport federations at a leadership level to create solutions steeped in strategic insight and cultural context and finding new ways to challenge inequalities.

Michelle enjoys an international public-speaking career delivering keynotes on leadership, equity, resilience and success. She holds a number of non-executive roles in sport and is a Senior Honorary Associate lecturer at the University of Worcester.

Michelle lives in London.

'Powerful and inspiring. A must read' Denise Lewis OBE, Olympic gold medallist 'A book that could simply change your life' Colin Salmon, Actor Michelle Moore is a powerful voice championing a unique brand of unapologetic, yet compassionate activism for positive change in race, gender and social bias found in business, sport, government and education. In Real Wins she uses her own experience in sport and business, as well as interviews with world-class athletes and leaders, to challenge stereotypes and tired assumptions and shows anyone who feels held back by the colour of their skin, the shape of their body or their social background, how to create their own winning formula and to succeed on their own terms. A figurehead for Black women in sport and business, Michelle shares lessons learned on the track and in the boardroom to empower and inspire others to draw on the strength of their identity and to find success in every area of their lives. With eye opening examples exploring issues of power, privilege and visibility, Real Wins presents practical strategies for dealing with common challenges that face many marginalised groups.Both engaging and challenging, this empowering guide explores the different types of activism you can use to align with your personality type and the many different routes you can take to achieve success. Each chapter concludes with practical actions that have been tried and tested in Michelle's work with organisations and individuals. Packed with timely tools to build self-awareness and resilience, this book will inspire you to run your own race and to take responsibility for your ultimate success.

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