A comprehensive primer on writing about fashion aimed at students as well as journalists, content writers, brand managers and communication professionals.
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Summary
A comprehensive primer on writing about fashion aimed at students as well as journalists, content writers, brand managers and communication professionals.
Description
Fashion writing now enjoys its highest-ever profile as the digital world has multiplied the number of platforms on which it is available. No longer confined to restrictive print schedules or occasional broadcast slots, fashion has become an ever-present content driver. With retailers, brands and designers all in on the act, plus citizen fashion coverage from the social media community, the volume of fashion content has risen beyond any predictions.
While influencers monetise their musings - indeed, create successful and influential fashion media and fashion product businesses - traditional magazines and newspapers have expanded their multi-channel fashion content in order to secure more touch points with consumers.Aimed at students on journalism, content creation, media and publishing courses this guide will also appeal to untrained writers who want to develop a more professional approach to their fashion writing.Critic Reviews
Anchored by the kind of clearly defined writing guidelines you would expect from two highly regarded former fashion editors, 'Fashion Writing' delivers so much more than a straightforward guide to penning tightly wrought, well researched prose. Packed with contemporary cultural signposts, a bird's eye view on the global fashion landscape and reems of insider intel from the world's finest writers and content creators, 'Fashion Writing' is an encyclopaedic and indispensable manual for the next gen of aspiring trend sleuths and fashion commentators. -- Khabi Mirza Fabric PR
Fashion Writing is clearly written in an elevated but approachable tone ... Fashion Writing has several advantages over the text I have been using. The first is photos. My prior text has no photos or graphics of any kind, and it is short on mechanics and writing examples. Photos are essential in fashion, and the selections made in Fashion Writing are beautifully reproduced, timely, and diverse. I also appreciate the step-by-step walk-throughs of how to structure news and especially features. I also see examples of how to write headlines and pay-off lines, etc. -- Sarah Portway The State University of New York at Oneata
About the Author
Josephine Collins (Author)
Josephine Collins is the course leader for BA (Hons) Fashion Journalism and Content Creation and senior lecturer in print and online journalism. She has extensive experience as an editor and writer across business and consumer magazines, newspapers and online.Stephen Spear (Author) Stephen Spear is a lecturer at London College of Fashion and an experienced journalist. He has worked as a magazine editor and held senior positions on trade titles, including Drapers, and websites. Alongside lecturing, he continues to freelance and his work features in consumer titles as well as business publications, and he creates content for fashion brands.Product Details
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