Ten Tomatoes that Changed the World

The tomato gets no respect. Never has. Lost in the dustbin of history for centuries, accused of being vile and poisonous, subjected to being picked hard-green and gassed, even used as a projectile, the poor tomato has become the avatar for our disaffection with industrial foods - while becoming the most popular vegetable in America (and, in fact, the world). Each summer, tomato festivals crop up across the country; the Heinz ketchup bottle, instantly recognizable, has earned a spot in the Smithsonian; and now the tomato is redefining the very nature of farming, moving from fields into climate-controlled mega-greenhouses the size of New England villages.

Supported by meticulous research and told in a lively, accessible voice, Ten Tomatoes That Changed the World seamlessly weaves travel, history, humor, and a little adventure (and misadventure) to follow the tomato's trail through history. A fascinating story complete with heroes, con artists, conquistadors, and-no surprise-the Mafia, this book is a mouth-watering, informative, and entertaining guide to the food that has captured our hearts for generations.

“PRAISE FOR WILLIAM ALEXANDER "Highly readable... Mr. Alexander presents himself as an apprentice, but the reader quickly discovers he is also a master teacher."-- Wall Street Journal on Flirting with French”

"A thrilling history ... Alexander's narrative delivers a story that's as informative as it is funny and filled with awe ... Food lovers will savor every bit."--Publishers Weekly
"This spirit of curiosity proves an asset to Ten Tomatoes That Changed the World--the writer's reactions and discoveries often seem to be simultaneous with those of the reader. Mr. Alexander holds forth with the goofy charm of a high-school math teacher--just swap out the trapezoid jokes for tomato puns--keeping his lessons droll, not dull ... I don't know if even the most delicious summer tomato can explain our place on the planet. But knowing more about its improbable history makes every bite that much sweeter."--The Wall Street Journal
"Written in a lighthearted style, this engaging book includes historical photos and illustrations, and is packed with fascinating factoids. This is the type of book where readers will find themselves spouting historical tidbits to everyone in their orbit ... A fun book that both instructs and entertains on every page."--Library Journal
"[T]his witty firsthand narrative transcends its topic, niche, and season while tackling that nagging question we all want answered: Why do winter tomatoes taste so awful?"--AudioFile Magazine
"[E]ngaging and immersive." --Edible Inland Northwest
"[O]ne of the most delightful history books of the season. . . By the time you finish his book, you'll marvel at how much [Alexander] managed to squeeze into 300 pages."--Air Mail
"Culinary history buffs will revel in the myriad anecdotes Alexander unearths here."--Booklist
"William Alexander takes readers on a world tour through history, from the tomato's regional origins in Mexico to its ubiquitousness in the present day. Along the way, his play sense of humor makes his book endlessly surprising."--Bookpage, starred review
"William Alexander is a delightful guide on this whirlwind tour of the tomato's influence on global cuisine and culture. His trademark blend of history, botany, memoir and travelogue make Ten Tomatoes That Changed the World a captivating--and appetizing--read for gardeners and cooks alike."--Amy Stewart, New York Times bestselling author of The Drunken Botanist
"[A]n engaging look at the humble fruit. . . Eccentric, informative, and thoroughly enjoyable."--Kirkus Reviews
"From the man who grew us The $64 Tomato, William Alexander is back in the garden...as well as in pizzerias in Naples (Italy), a ketchup factory, the local Pizza Hut, large-scale tomatoes farms in Naples (Florida), and the farmers markets where heirloom tomatoes are having their day in the sun, again. Ten Tomatoes That Changed the World is a fascinating and funny tell-all tale of how ten tomatoes are shaping our lives in unusual, unexpected, and (in some cases) very delicious directions."--David Lebovitz, author of Drinking French and My Paris Kitchen
"William Alexander has written an entertaining, broad-ranging history of the tomato, in a conversational, humorous style that uses tomatoes to explore history -- from the Aztecs to Italian cuisine and pizza -- along with the introduction of fascinating characters, issues such as climate change and hydroponics, heirloom mania, and the search for flavor in a world of GMOs and factory farming."--Mark Pendergrast, author of Uncommon Grounds and For God, Country and Coca-Cola
PRAISE FOR WILLIAM ALEXANDER

"Highly readable... Mr. Alexander presents himself as an apprentice, but the reader quickly discovers he is also a master teacher."--Wall Street Journal on Flirting with French

"[Alexander's] bright writing highlights a pleasing variety of comical misadventures... Entertaining and educative."--Kirkus Reviews on 52 Loaves
"[A] disarmingly witty take on horticulture...consistently funny."--Washington Post on The $64 Tomato
"Alexander's breathless, witty memoir is a joy to read. It's equal parts fact and fun." --Boston Globe on 52 Loaves
"Alexander's slightly poisoned paradise manages to impart an existential lesson on the interconnectedness of nature and the fine line between nurturing and killing." --Publishers Weekly on The $64 Tomato
"Engaging, well-paced and informative."--New York Times on The $64 Tomato
"Serious, irreverent, funny and informative at the same time."--Jacques Pépin on 52 Loaves

William Alexander is a New York Times bestselling author and the writer of three critically-acclaimed books, including The $64 Tomato: How One Man Nearly Lost His Sanity, Spent a Fortune, and Endured an Existential Crisis in the Quest for the Perfect Garden. He's been featured on NPR's Morning Edition and Weekend Edition, and has written for the New York Times, the LA Times, Saveur, and others.

The tomato gets no respect. Never has. Lost in the dustbin of history for centuries, accused of being vile and poisonous, subjected to being picked hard-green and gassed, even used as a projectile, the poor tomato has become the avatar for our disaffection with industrial foods - while becoming the most popular vegetable in America (and, in fact, the world). Each summer, tomato festivals crop up across the country; the Heinz ketchup bottle, instantly recognizable, has earned a spot in the Smithsonian; and now the tomato is redefining the very nature of farming, moving from fields into climate-controlled mega-greenhouses the size of New England villages. Supported by meticulous research and told in a lively, accessible voice, Ten Tomatoes That Changed the World seamlessly weaves travel, history, humor, and a little adventure (and misadventure) to follow the tomato's trail through history. A fascinating story complete with heroes, con artists, conquistadors, and-no surprise-the Mafia, this book is a mouth-watering, informative, and entertaining guide to the food that has captured our hearts for generations.

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