A Whack on the Side of the Head

Over the years, A WHACK ON THE SIDE OF THE HEAD has been praised by business people, educators, scientists, homemakers, artists, youth leaders, and many more. The book has been stimulating creativity in millions of readers, translated into eleven languages, and used in seminars around the world.

Now Roger von Oech's fully illustrated and updated volume is filled with even more provocative puzzles, anecdotes, exercises, metaphors, cartoons, questions, quotations, stories, and tips designed to systematically break through your mental blocks and unlock your mind for creative thinking. This new edition will attract an entire new generation of readers with updated and mind-stretching material.

"Business brilliance!"--USA Today
"Let's start with the best: A Whack on the Side of the Head, a book about increasing creativity. It is easy to understand its lasting appeal."--The New York Times
"A wonderfully entertaining book that will enhance your creative ability. It will make a difference in your life!"--James Adams, author of Conceptual Blockbusting
"Roger von Oech runs laps around everyone else in the creativity consulting business."--San Francisco Examiner
"Very refreshing...a book about how to get through life!"--Richard Bolles, Author of What Color Is Your Parachute

Roger von Oech is the president of Creative Think, a California-based consulting firm that has conducted creativity seminars with such companies as American Express, Apple Computer, AT&T, CBS, IBM, NBC, and NASA. He earned his doctorate from Stanford University in a self-conceived program in the history of ideas.

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