The Graphic Design Idea Book

This book serves as an introduction to the key elements of good design.

Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour.

The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

Steven Heller is the co-chair of the MFA Design/Designer as Author+Entrepreneur program at SVA, New York. For 33 years he was an art director at the New York Times. He is editor of AIGA VOICE and contributing editor to Print, Eye, Baseline and I.D. magazines. He is the author of more than 170 books on design and popular culture, including Design Literacy, Paul Rand, and Stylepedia. He is the recipient of the 1999 AIGA Medal for Lifetime Achievement and the 2011 Smithsonian National Design Award.

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