Promoting Fashion

Author: Barbara Graham and Caline Anouti

Paperback

The marketing and promotion of fashion is entering a fast-moving and challenging phase

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Summary

The marketing and promotion of fashion is entering a fast-moving and challenging phase

Description

The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a campaign. These are supported by case studies and interviews with leading professionals.

About the Author

Caline Anouti is senior lecturer at the University of Westminster and senior lecturer at Istituto Marangoni teaching fashion marketing and promotion.

Product Details

Publisher

Laurence King Publishing

Published

20th August 2018

Pages

224

ISBN

9781786272157

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Promoting Fashion

Author: Barbara Graham and Caline Anouti

Paperback

Paperback

PRODUCT INFORMATION

Summary

Description

About the Author

Product Details

Returns

Browse by category

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