Arsène Who?

Nobody had heard of Arsene Wenger when he took charge of Arsenal in October 1996. 'Arsene Who?' was the headline. Yet within less than two full seasons, he transformed an underperforming side into league and FA Cup winners, in the process playing with breath-taking style, sparking an epoch-defining rivalry with Alex Ferguson and Manchester United and modernising football in England with his ground-breaking methods.

Built around over 150 exclusive interviews with key players, coaches, staff and opponents, and rich in behind-the-scenes stories, personal accounts of triumph, tragedy, hilarity and heartbreak, Arsene Who? relives Arsenal's rocky road to the 1998 Double and the inception of the Wenger revolution.

It is a portrait of a collection of troubled and ageing stars who bonded with foreign newcomers to achieve immortality. It is a snapshot of a shifting cultural and sporting landscape epitomised by the Gunners' rise. And it is the tale of an unheralded mastermind who guided his team to new heights.

Arsene Who? is the inside story of how Wenger took Arsenal to the top of English football and changed the game forever.

Ryan Baldi is a professional sports writer, whose work has featured on BBC Sport, The Guardian, The Independent, World Soccer, and FourFourTwo. His most recent book, The Dream Factory: Inside the Make-or-Break World of Football's Academies, was longlisted for the William Hill Sports Book of the Year.

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