The Modern Apothecary
How to harness the power of botanicals to support your health and improve wellbeing
Author: Brendan Murdock and Gabriel Weil
An inspiring, informative guide to optimising wellbeing, through exploring the evolution of the apothecary trade, key botanicals and their applications. Authored by a luxury wellness brand with global reach.
Hardcover
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Summary
An inspiring, informative guide to optimising wellbeing, through exploring the evolution of the apothecary trade, key botanicals and their applications. Authored by a luxury wellness brand with global reach.
Description
Traditionally, apothecaries held space for healing within the community. Practitioners considered health from a holistic point of view, and patients received personalized practices to support both body and mind.
In The Modern Apothecary, Brendan Murdock and Gabriel Weil of the London-based wellness brand anatome explore significant wellbeing practices of the past through key timelines. They uncover five pillars of wellness - sleep, balance, movement, focus and diet - and reveal how improving these areas can alleviate common concerns such as stress, poor gut health and insomnia. This book spotlights today's wellbeing 'villains', such as workplace anxiety or excessive screen time, and illustrates practices for optimizing wellness. It also demonstrates how to harness the power of 22 unique botanicals for holistic health.By combining nature and science with revived rituals of the past, you can discover how to weave these self-care principles and routines into your lifestyle to support health, improve wellbeing and restore calm.About the Author
Through a period of immense stress founder Brendan Murdock began using essential oils to support his own health and wellbeing. This, coupled with his passion for the apothecaries of old inspired him to update and reinvent the apothecary for a new generation. The result is anatome, a place you can visit not only to shop for botanical extractions, but also to speak to health practitioners for advice about strategies to support wellbeing. By taking the best from botanicals and extracting the goodness from plants, anatome rediscovers remedies and practices of old and draws parallels with what present-day consumers want and need, through formulations that update and blend these practices.
anatome features in iconic London hotels, including Claridge's and The Berkeley, and has a wide range of stockists, including Liberty, Cult Beauty, John Lewis and Selfridges in the UK and Neiman Marcus and Bergdorf Goodman in the US.
@anatomelondon, 15.5k followers
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