Look Good, Feel Good, Play Good

Nike Apparel

Author: Maisie Skidmore and Nike

Hardcover

The first book to chart a visual history of women’s sportswear, and the key role that Nike has played in it over the last 50 years

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Hardcover

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Summary

The first book to chart a visual history of women’s sportswear, and the key role that Nike has played in it over the last 50 years

Description

Look Good, Feel Good, Play Good is about sportswear and what it means to women. And we use the term 'woman' as inclusive of anyone who identifies as such. It explores the garments women wear, and the reasons why they wear them. It highlights the perspectives of women athletes, from the elite to the aspiring amateur, running marathons or running errands. It navigates the spaces we perform in, and the ways we use clothing to do it - from the track and the gym to an online world and the street outside.

Structured around 5 design archetypes from sporting history - warm-ups, jerseys, leggings, sports bras, and shorts - and through conversations with athletes, experts, and the everyday wearer, this book maps the development of women's sports apparel, demonstrating its potential, in whatever context, to make us feel at our most powerful.

About the Author

Maisie Skidmore is a writer, editor, and editorial consultant. She writes articles, essays, and books about fashion, art, and design, and their intersection in contemporary culture.