Owner's Guide to a Small Business Website

Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential.

This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes

• Content management systems and why you need one

• Effective search engine optimisation

• Ensuring your website works on all browsers and devices

• How to integrate social media into your website

• Complying with legal requirements and general web standards

Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.

Lisa Spann owns and runs ISSL, a web design company which has designed hundreds of websites for businesses of all sizes. This book is based on her day-to-day work and the problems and questions that she deals with on a regular basis. Lisa has a reputation as a problem-solver, and for explaining complex technical issues in an easy, jargon-free way that people understand. Lisa lives in Rawtenstall and is a former mentor for the National Enterprise Allowance (NEA) Scheme, a government-led scheme that helps unemployed people who have the right skills to set up their own business.

Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential. This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes - Content management systems and why you need one- Effective search engine optimisation- Ensuring your website works on all browsers and devices- How to integrate social media into your website- Complying with legal requirements and general web standards Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.

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