The Only Way to Win

The conditioning begins early in our lives. Great achievements will bring lasting happiness and fulfillment; great achievements form the bedrock of stable self-esteem and strong character; great achievements will become the foundation for a successful life. If these well-intentioned promises are true, why does winning never seem to be enough?

In The Only Way to Win, Jim Loehr draws upon two decades of work with Fortune 500 executives; world-class athletes such as Monica Seles, Dan Jansen, and Eric Lindros; and other high achievers at the Human Performance Institute (HPI) to reveal surprising insights about achievement motivation. Specifically, Loehr finds that the blind pursuit of external achievement often results in emptiness, addiction, and, ironically, poor performance. It's not really about what you achieve, he argues, it's about who you become as a consequence of the chase.

From the bestselling author of On Form, comes a compelling, practical, and hopeful read filled with relatable stories and useful exercises. The Only Way to Win will serve as a powerful wake-up call for business leaders, employees, teachers, and coaches. It will also provide inspiration for readers looking to perform better, achieve more, and change both their own lives and those of the people they influence.

“Read this book - it will change your life.”

- Matthew Kelly, New York Times bestselling author of The Dream Manager

Jim takes the challenge to achieve success to a new level--one where winning with character and values leads to a life of significance and long-term happiness. - Steve Reinemund, Dean of Wake Forest Schools of Business and Former CEO, PepsiCo

Jim's latest book, The Only Way to Win, builds on his four decades of work with high achievers in sport and business linking character and purpose in an extraordinary way. - Chip Bergh, CEO, Levi Strauss & Co.

Jim Loehr has plumbed the depths of human endeavor and offers us an opportunity to confront our most cherished life goals and come out a winner. - Rear Admiral Ray Smith, US Navy (Ret), Former Commander, US Navy SEALs

If you read no other book this year, give this gift to yourself, to those you lead, your family, and to anyone for whom you wish to make a positive impact on their lives. - Phebe Farrow Port, Senior Vice President, Global Management Strategies, The EstEe Lauder Companies

Over the years of working with Jim, I have learned how to make a deep investment in character and push my employees and colleagues to achieve more. Jim has it exactly right--character trumps everything! - Charlie Kim, CEO, Next Jump

Jim Loehr is a world-renowned performance psychologist, co-founder of the Human Performance Institute, and author of fifteen books, including his most recent, The Power of Story . He also co-authored the national bestseller On Form (published in the U.S. as The Power of Full Engagement ). Over the course of his career, Loehr has worked with hundreds of world-class performers from the arenas of sports, business, medicine, and law enforcement, including Fortune 100 executives, FBI Hostage Rescue Teams, and military Special Forces. Loehr and his work have been mentioned in leading national publications including the Harvard Business Review, BusinessWeek, Fortune, Newsweek, Time, U.S. News and World Report, Success, Fast Company, and Omni . He has appeared on NBC s Today show, ABC s Nightline with Ted Koppel, The CBS Evening News with Dan Rather, CBS Morning News, and the Oprah Winfrey Show. He lives in Orlando, Florida.

The conditioning begins early in our lives. Great achievements will bring lasting happiness and fulfillment; great achievements form the bedrock of stable self-esteem and strong character; great achievements will become the foundation for a successful life. If these well-intentioned promises are true, why does winning never seem to be enough? In The Only Way to Win , Jim Loehr draws upon two decades of work with Fortune 500 executives; world-class athletes such as Monica Seles, Dan Jansen, and Eric Lindros; and other high achievers at the Human Performance Institute (HPI) to reveal surprising insights about achievement motivation. Specifically, Loehr finds that the blind pursuit of external achievement often results in emptiness, addiction, and, ironically, poor performance. It's not really about what you achieve, he argues, it's about who you become as a consequence of the chase. From the bestselling author of On Form , comes a compelling, practical, and hopeful read filled with relatable stories and useful exercises. The Only Way to Win will serve as a powerful wake-up call for business leaders, employees, teachers, and coaches. It will also provide inspiration for readers looking to perform better, achieve more, and change both their own lives and those of the people they influence.

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