Go For Bold

Achieve your organisation s best possible future with this new approach to designing simple and powerful strategy.

When did we lose our nerve for future planning?

We all know strategy is important, but it s not easy to come up with fresh ideas needed for success, let alone bring them to life. Uncertainty about the future, the pressure of competition, risk aversion, and those boring planning meetings we re forced to sit through sap our confidence and enthusiasm and produce timid templates for maintaining status quo.

This book offers a new approach to designing strategy. It shows how we can inspire others to think differently, work through challenging issues constructively, and ultimately become committed to an ambitious, shared future for our organisations.

Leading strategist Rosie Yeo reveals how you can find answers to your big questions by unleashing your team s innate creativity to hone in on what is most important and map a clear pathway to success.

For leaders, aspiring leaders and anyone who needs a future plan, Go For Bold offers a fresh take on the creative collaboration needed to design, implement and achieve your organisation s best possible future.

In this compelling book, Rosie Yeo reminds us of why strategy days often fall short of expectations and systematically provides us with a practical roadmap for ensuring our work in developing strategy is bold, inclusive and impactful. I particularly like her powerful concept of 'everyday alchemy' and its ability to totally transform our strategic discussions.

Dr David Cooke, Adjunct Professor, UTS Business School; Chair, UN Global Compact Network Australia; Director, ESG Advisory

Go for Bold is a fantastic book for both facilitators and participants in the strategic planning process. Rosie captures inspiration from real-life examples and, combined with her know-how and practical experience at a Board level, challenges the reader to break free of their traditional strategy templates. A must-read for anyone wanting to move beyond their traditional approach to strategy and reset their processes for a future of dynamic strategic planning.

Carolyn Miller, advertising and communications strategist; Gruen panellist; Director/Founder, The Honeycomb Effect

Rosie has complemented her great skill as a strategic planning facilitator with this meticulously researched and highly readable book on this important subject. It has been my experience that strategic planning and the successful execution of those plans too often falls short of both expectation and what is possible. This book, full of real-world examples, will assist any senior executive contemplating better strategic planning for their enterprise.

Major General (Ret'd) Duncan Lewis AO DSC CSC, Chair, Painaustralia; Former Director-General, Australian Security Intelligence Organisation; Former Secretary, Department of Defence

Go for Bold provides a wealth of real-life stories and quality advice for leaders in how best to fulfil their roles in developing or reviewing strategy.

An entertaining and thought-provoking read for every Board Chair, Director and organisational leader

Wendy Machin, Non-executive Director (Heritage Bank, Golf Australia) and Chair (Reflections Holiday Parks); Former President, NRMA; Chair, Customer Owned Banking Association (COBA); NSW Minister for Consumer Affairs

In business the only way to stand out is to be bold, with courage, conviction and deep focus. Rosie has written a book that is a guide to big-thinking but committed execution. The world is full of overnight success stories that could have been - perhaps Go for Bold will give you the insights you will need for the 'long road' to success.

Naomi Simson, entrepreneur

Rosie Yeo MBA (Exec), BA (Hons), GAICD is known as a strategy alchemist because of her skill in helping leaders and teams collectively imagine and achieve a better future. She designs and facilitates strategic planning in boardrooms and executive offsites as well as injecting energy and focus into larger meetings and complex stakeholder consultations.

Rosie's experience in politics, public affairs, as a board director and corporate adviser provides a unique blend of commercial and policy sense. She has woven her magic for organisations including Campbell Arnott s, Tourism Australia, Aspen Medical, Flight Centre Travel Group, Mortgage Choice, Medicines Australia, Sandoz and Infrastructure Australia.

Achieve your organisation s best possible future with this new approach to designing simple and powerful strategy. When did we lose our nerve for future planning?We all know strategy is important, but it s not easy to come up with fresh ideas needed for success, let alone bring them to life. Uncertainty about the future, the pressure of competition, risk aversion, and those boring planning meetings we re forced to sit through sap our confidence and enthusiasm and produce timid templates for maintaining status quo.This book offers a new approach to designing strategy. It shows how we can inspire others to think differently, work through challenging issues constructively, and ultimately become committed to an ambitious, shared future for our organisations.Leading strategist Rosie Yeo reveals how you can find answers to your big questions by unleashing your team s innate creativity to hone in on what is most important and map a clear pathway to success. For leaders, aspiring leaders and anyone who needs a future plan, Go For Bold offers a fresh take on the creative collaboration needed to design, implement and achieve your organisation s best possible future.

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