The 7% Club

2023 Australian Business Book Awards Finalist - Entrepreneurship and Small Business

Only 7% of businesses in Australia (and a comparable number in the US and UK) break through $2M turnover this book helps founders and CEOs set their sights on $5M to $10M and more, and overcome any roadblocks and challenges in their way.

Many books have been published for startups and entrepreneurs, and the common goal is to become a seven-figure business. This is challenging in itself, but it then takes a whole new strategy, and different resources and skillsets, to grow to $2M and beyond. In fact, only 7% of Australian businesses reach this benchmark.

In The 7% Club, strategy advisor and business mentor Jenny Stilwell explores and explains what is happening inside a business that starts struggling as it approaches $2M. What are the challenges that stand in the way of the next stage of growth? How can they be overcome?

Jenny presents a Shift Business Growth Framework that simplifies the pathway to growth. The framework addresses complexity, leadership and strategy the main areas that challenge growth-oriented businesses. Backed by extensive research and actual case studies, The 7% Club is practical, thought-provoking and inspiring.

At some point, founders and CEOs need to decide if their business will control them or if they are going to grow a business that will enable them to create a better life for themselves and the people they love.

The 7% Club is a must-read for leaders and business owners who are ready to take the next step in their growth. They will learn how to put the right strategies in place to create a better business that will enable them to thrive and grow in business and life.

I've known Jenny as a professional colleague in marketing and business for more than two decades and you can trust her advice, which she builds on the back of intelligent research and deep thinking. Jenny also cares about her clients as people, not just about business owners.

You are going to find the templates, tools and processes in this book clear and easy to follow. They will save you a lot of time. Choose to read The 7% Club, and then engage with Jenny, and you'll be a long way down the road to fulfilling your goals and dreams.

Hunter Leonard, Founder Blue Frog Marketing and Silver & Wise, and ten-times bestselling author

Breaking through the $2M revenue ceiling is a challenge that most businesses will fail. Reaching $10M and beyond is rarer still... but it doesn't have to be that way. In The 7% Club, Jenny shares her hard-won insights and navigates you through the roadblocks to achieving these important milestones.

Allan Dib, Bestselling author of The 1-Page Marketing Plan and Founder of Successwise

Jenny has provided a treasure trove of gold throughout this brilliant resource

for anyone looking to make their business one of the 7% of businesses that break through $2M in turnover. Her real, raw experiences, and those of others, are shared through powerful storytelling, case studies and brilliant metaphors and analogies.

If you're looking for a guidebook that propels you on the path to business success,

The 7% Club will accelerate your business and your life.

Ren�e Giarrusso, Founder, RG Dynamics and Limitless Leadership; keynote speaker, award-winning author, trainer and coach

I've built seven businesses that made it into The 7% Club and I've worked with hundreds more. The path to $1M+ revenue is highly predictable. Jenny has outlined the key principles for walking that path quickly. The frameworks and the ideas in this book could be the difference between a good business doing six-figure revenue and a great business doing seven- or eight-figure revenue. If you extrapolate that to the value of the business at exit, the ideas in the book could be life-changing.

Daniel Priestley, Author and entrepreneur

The 7% Club provides great insight into business life cycles and what strategies can be used to reach greater turnover but still hold onto profitability. Jenny outlines clear-cut approaches to multifaceted and complex issues facing CEOs and everyday business owners alike. Great read!

Sacha Caller, Founder, FliPro Pty Ltd

Where has this book been? The 7% Club is such a valuable resource for every business owner. Every chapter is stacked with valuable actions that will make a business better. This book will be earmarked, highlighted, underlined and written on in the margins as my go-to resource.

Ingrid Maynard, Founder and Managing Director, The Sales Dr

Jenny Stilwell is a strategy advisor and business mentor who has helped hundreds of business owners through her mentoring programs to navigate the challenges of growth. Her first-hand experience is unique, both as CEO of her own and others companies including being one of few women at the time to head up a publicly listed company and as mentor to CEOs.

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