Rich Woman, Poor Woman

Record levels of women are retiring in poverty - the current figure is 1 in 6 in Australia. Should we be surprised when women earn less than men, shoulder the load when it comes to unpaid work at home, and take more and longer breaks from paid work to have children?

The difference between a rich woman and a poor woman is very often financial literacy. Australia has a superannuation system, the envy of many other countries in world, and most of us don't understand it. Super school doesn't exist. Financial literacy as a wider topic has been taught in high schools since 2015 but, somehow, the crucial subject of superannuation is left out of the mix. Rich Woman, Poor Woman addresses this knowledge gap.

Superannuation is a lot like exercise. We know that exercise has long-term health benefits, but the couch and a glass of wine seem so much more attractive after a hard day! However, if you start to introduce exercise into your day, it becomes a habit and you soon see positive change. Now, apply this thinking to saving for your financial security through superannuation. When you contribute to super, you (momentarily) feel good that you're putting some money aside for your later years. You give yourself a high-five for your sensible long-term thinking. As you continue to see money diverted into your superannuation account each payday, you get used to the idea, and start to think that (perhaps) it's not such a bad idea after all. The more your super balance grows, the more confident you become that you will be able to enjoy a comfortable lifestyle in later life.

Well-researched, practical and written in an easy-to-read style, Rich Woman, Poor Woman explores:

What exactly is super, and how it can work harder for you

How to adopt super money habits and make a plan to achieve financial independence

Set and forget strategies to grow your super faster

Hacks for all ages: women in their 20s, 30s, 40s, 50s and 60s

PASCALE HELYAR-MORAY has 25 years of financial services marketing and brand-building experience. A seasoned entrepreneur, she is the founder of Grow My Money, a platform where you turn your shopping cashback into mortgage or superannuation savings. Previously Pascale held senior marketing roles for JPMorgan Asset Management, BT Financial Group and BNP Paribas. Her recent advisory experience includes ResMed Ventures, Investment NSW and the Australian Gender Equality Council.

Pascale was Female Fintech Leader of the Year 2024 and was awarded the Medal of the Order of Australia in the Australia Day 2024 Honours List for service to business and to women's affairs

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