From Nyet to Da

In the wake of the Cold War and perestroika, the New Russia is finding its place in the global world. No longer a superpower, but still a nation with great influence, Russia remains an enigmatic and mysterious land. Like earlier editions, the new fourth edition of From Nyet to Da illuminates the dynamics of traditional Russian culture in the framework of contemporary events, such as the March 2008 elections and the Georgian conflict.

With a new preface, and updates and revisions throughout, From Nyet to Da enlightens readers about virtually every aspect of Russian life, covering social and interpersonal skills as well as the underlying cultural assumptions and values of the Russian people.

“From Nyet to Da usefully sums up age-old assessments of Russian character in lively and anecdote-filled prose; these are the basis for practical suggestions meant for student, businessperson and tourist alike.-- Irwin Weil, Professor of Russian and Russian Literature, Northwestern University”

From Nyet to Da usefully sums up age-old assessments of Russian character in lively and anecdote-filled prose; these are the basis for practical suggestions meant for student, businessperson and tourist alike. - Irwin Weil, Professor of Russian and Russian Literature, Northwestern University

Yale Richmond has assembled a remarkable series of insights, based on decades of intimate personal work with Russians. His intelligence and wit, combined with knowledge drawn from many different fields, will be extraordinarily useful to anyone seeking work, negotiations or any kind of productive, sympathetic contact with the enormous and profound culture that is Russia. He also knows how to tell a fascinating story.

Full of sage advice. - Blair A. Ruble, Director, Kennan Institute, Woodrow Wilson International Center for Scholars

Yale Richmond, a former U.S. Foreign Service Officer, worked on U.S.-Soviet exchanges for more than twenty years, including a tour of duty as Counselor for Press and Culture in the American Embassy in Moscow. Yale Richmond is also the author of From Da to Yes: Understanding the East Europeans, and Into Africa.

In the wake of the Cold War and perestroika, the New Russia is finding its place in the global world. No longer a superpower, but still a nation with great influence, Russia remains an enigmatic and mysterious land. Like earlier editions, the new fourth edition of From Nyet to Da illuminates the dynamics of traditional Russian culture in the framework of contemporary events, such as the March 2008 elections and the Georgian conflict. With a new preface, and updates and revisions throughout, From Nyet to Da enlightens readers about virtually every aspect of Russian life, covering social and interpersonal skills as well as the underlying cultural assumptions and values of the Russian people.

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