Creativity in Business

Creativity in Business is the basic guide for idea generation and selection. It focuses specifically on business and education.

The book outlines the 4 step creative process:

- Ask the right questions

- Generate a lot of ideas

- Select the right ones

- Start implementing

Turn idea-killers into idea-boosters!

The authors -Ramon Vullings & Igor Byttebier- aim to make creativity happen in your organisation, business or educational institution.

Creativity in Business is the revised version of Creativity Today -the management book on applied creativity- which has already inspired tens of thousands of managers, teachers, and students around the world. Now this book is made available again in a revised version, with a new title, subtitle, partial content updates and cover design, all intended to position this creativity classic and to emphasize its attractiveness as a basic guide for businesses and organizations that wish to become more creative.

Igor Byttebier (Author)

Igor Byttebier has a background in the banking industry. He worked as a creativity, innovation and change consultant in about 20 countries across Europe, Asia and Africa.

Ramon Vullings (Author)

Ramon Vullings is a cross-industry innovation expert, author, engaging keynote speaker and ideaDJ. He helps business leaders with strategies, tools & skills to look beyond the borders of their domain to transform their business in a smarter way. He has written 3 management books on business creativity and cross-industry innovation.

Creativity Today -the management book on applied creativity- written by Ramon Vullings & Igor Byttebier- has inspired tens of thousands of managers, teachers and students around the world. Now this book is made available again in a revised version, under a new title, new subtitle and with a new cover design. All intended to breath a well deserved second live into this creativity classic and to emphasize its attractiveness as a basic guide for businesses and organizations that wish to become more creative. Creativity in Business is clear, practical, fun, and rich with twenty years of experience. The book is a personal creativity coach, offering ideas, exercises and inspiration. Users (not just readers, in other words), are encouraged to grasp the essence of creativity, to put what they have learned into practice and to inspire others. If you want to learn how to generate and enrich ideas more easily, to become an inspiring coach for creative sessions, Creativity Today will help you find answers to your challenges today. Igor Byttebier has been working as a creativity consultant in many countries for the past 20 years. He specializes in breakthrough thinking in challenging projects. Ramon Vullings is an innovation expert, speaker, and business author. He is part of the innovation expert group 21 Lobsterstreet. Revised edition of Creativity Today Basic think and do book that made tens of thousands of managers more creative * Now available again in a new sharply priced edition

Creativity in Business is the basic guide for idea generation and selection. It focuses specifically on business and education.The book outlines the 4 step creative process:- Ask the right questions- Generate a lot of ideas- Select the right ones- Start implementingTurn idea-killers into idea-boosters!The authors -Ramon Vullings & Igor Byttebier- aim to make creativity happen in your organisation, business or educational institution.Creativity in Business is the revised version of Creativity Today -the management book on applied creativity- which has already inspired tens of thousands of managers, teachers, and students around the world. Now this book is made available again in a revised version, with a new title, subtitle, partial content updates and cover design, all intended to position this creativity classic and to emphasize its attractiveness as a basic guide for businesses and organizations that wish to become more creative.

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