Concept Code

Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as it determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefore, while it is necessary to "think conceptually", it is also important to "do conceptually"; a concept must be executable (doable). In order to attract and bind your consumer, your concept becomes vital for your success.

Concept Code guides you through every stage of bringing life to an idea in order for it to grow into a fully matured concept. It also gives insight into the importance of the consumer's mind and how this functions in to make your concept successful.

Gaby Crucq-Toffolo (Author)

Sanne Knitel has been a teacher in higher professional education for 10 years within the field of expertise of Imagineering, visuals and concept development. She is also an entrepreneur with a concept of her own, combining knowledge and first-hand experience into her teaching and writing. Gaby Crucq works as a Lecturer Concept Development at the Fontys Academy for Creative Industries in Tilburg, The Netherlands. After graduating in Leisure Management, she immersed herself in the field of creativity and concept development. At this moment Gaby is studying at EURIB/ European Institute for Brand management. The EURIB master program is an independent knowledge institute in the area of brand, design and reputation management. In these three disciplines EURIB focuses on education, research and consultancy. Within this field of expertise, Gaby's strongpoints are her analytic skills. Through seminars and workshops, Gaby lets people experience that everyone is able to think in concepts.

Sanne Knitel (Author)

Sanne Knitel has been a teacher in higher professional education for 10 years within the field of expertise of Imagineering, visuals and concept development. She is also an entrepreneur with a concept of her own, combining knowledge and first-hand experience into her teaching and writing.

In recent years, the creative industry has become increasingly important due to stormy developments in information and communication technology. The creative industry has also proven to be a trendsetter for other sectors. The development, production, and implementation of meaning and the creation of or contribution to experiences are at the heart of the creative industry. Concept thinking plays an important role in the creative industry, as it ensures that innovation-focused thinking is becoming more sustainable. In addition to their previous book Concept Thinking, this book mainly focuses on 'concept action': the execution of the concept. That makes Concept Code interesting for anyone who wants to develop a concept that stands out and generates symbolic value for a brand or organisation from start to finish. This book was written by two lecturers at the Fontys Academy for Creative Industries in Tilburg, the Netherlands, and is suitable for multiple audiences. Its most important intended audience is that of students of subjects within the creative industry. Concept Code is not strictly reserved for students of communication and/or creative studies, but also suitable for more eco nomics-oriented studies. The unique thing about the Concept Code is that it introduces the reader to the world of concepts and their creation in an accessible, inspiring and activating manner and with an international perspective. It challenges the readers to get started on developing concepts with the use of the method, developed by the authors, in which all parts of a concept need to fit: one plus one needs to equal at least three, and preferably more.

Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as it determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefore, while it is necessary to "think conceptually", it is also important to "do conceptually"; a concept must be executable (doable). In order to attract and bind your consumer, your concept becomes vital for your success.Concept Code guides you through every stage of bringing life to an idea in order for it to grow into a fully matured concept. It also gives insight into the importance of the consumer's mind and how this functions in to make your concept successful.

This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.