Event Design Handbook

Everyone at some point in time experiences events that change the course of history or their life. The are powerful and can be impactful. Some events are taken for granted and their fundamental design is overlooked or simply copied. This book identifies the starting point (braiding point) of any event and names the steps of how they come alive. It aims to put your finger on the DNA of your event. This book shows you the components of the DNA of events. It gives you insight into the way you can observe, analyse any event. Understand who has what at stake. Define the behaviour change required to deliver value. Identify the levers and mechanism by which you can influence this behaviour change in your event design. This book lays the foundation for creating a common language. A language that can be spoken and understood by those who know and those who don't yet know the mechanics of events. This book will allow them to make event design the starting point fand approach for creating events that matter.

“"Thought the canvas has a strong resemblance to other canvases you might be associated with, I think you will find this one of great use. It should be in everyone's toolkit." - Business901 "It's a must have for every event planner." - Frankwatching”

Thought the canvas has a strong resemblance to other canvases you might be associated with, I think you will find this one of great use. It should be in everyone's toolkit.
- Business901

"It's a must have for every event planner."
- Frankwatching

Roel Frissen (Author)

Roel Frissen is entrepreneur, speaker, facilitator and event designer for corporations and associations. On a quest to create a common and visual language to ease the conversation between Event Planner and Event Owner, he created together with Ruud Janssen the #EventCanvas. Roel is the co-founder of EventCanvas.org Foundation and Event Model Generation -the event design consulting & training firm.

Ruud Janssen is an international speaker, facilitator and designer of high stakes conferences & events. He helps organisations innovate by thinking differently based on functional, social and technological advancements using business and event model innovation. He created the #EventCanvas with Roel Frissen to enable teams to systematically design events that matter.

Ruud is is the co-founder of EventCanvas.org Foundation and Event Model Generation -the event design consulting & training firm.

Story Engagement Engineer Dennis Luijer believes in making thoughts visible by drawing them out into reality. His role in visualizing how events create value as an Industrial Designer, brings the narrative to life. It s the connected way of the future and will end up bringing the world together! So get your pen out and start drawing some doors so others can come in and connect to your thinking.

Ruud Janssen (Author)

Ruud Janssen is an international speaker, facilitator and designer of high stakes conferences & events. He helps organisations innovate by thinking differently based on functional, social and technological advancements using business and event model innovation. He created the #EventCanvas with Roel Frissen to enable teams to systematically design events that matter.

Ruud is is the co-founder of EventCanvas.org Foundation and Event Model Generation -the event design consulting & training firm.

Dennis Luijer (Author)

Story Engagement Engineer Dennis Luijer believes in making thoughts visible by drawing them out into reality. His role in visualizing how events create value as an Industrial Designer, brings the narrative to life. "It's the connected way of the future and will end up bringing the world together! So get your pen out and start drawing some doors so others can come in and connect to your thinking."

JOE PINE CO-AUTHOR, THE EXPERIENCE ECONOMY 'The best events are not merely engaging experiences; they are transformational. By using the Event Canvas you will ensure the outcomes of your events meet your goals - and change your organization.' PANOS TZIVANIDIS HEAD OF HOSPITALITY, EVENTS & LOGISTICS INTERNATIONAL OLYMPIC COMMITTEE 'The Event Canvas methodology empowers our teams to design and deliver innovative events for all stakeholders of the International Olympic Committee.' JULIUS SOLARIS BLOGGER, EVENTMANAGERBLOG.COM 'The authors have embarked in one of the most challenging tasks we have ever witnessed in the industry: changing the way we create events to offer better value. It will be studied by our children in universities, and have a massive impact.'

Some of the most life-changing connections are made at events. But if you can t design events, how can you change your world? The answer? This handbook will change the way you think about how events change the world you live in. It shows the way to re-design your world on one sheet of paper using the #EventCanvas.This book identifies the starting point of any event and outlines steps of how events come to life. It focuses on the DNA of specific aspects of events, and provides insight into how to observe and analyze events, understand stakeholders, and define behavioural changes required to deliver value. It also identifies the levers and mechanisms that influence such behavioural changes in event design.This handbook lays the foundation for creating a common language. A language that can be spoken and understood by those who know and those who don t yet know the mechanics of events. It is a pragmatic approach for designing and creating events that matter.For more information about the #EventCanvas visit:

This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.