Visual Thinking

Visual thinking and drawing are both becoming increasingly important in today s business settings. A picture really can tell a thousand words. Visualization is a crucial part of the journey for companies seeking to boost enterprise agility, break down silos and increase employee and customer engage ment. Visualizing thought processes can help break down complex problems. It empowers teams and staff to build on one another s ideas, fosters collaboration, jump-starts co-creation and boosts innovation.

This book will help brush aside misconcepti ons that may have prevented you using these techniques in your workplace. You don t need Van Gogh s artistic talent or Einstein s intelli gence to harness the power of visual thinking and make your company more successful.

With the right mindset and the simple skills this book provides you the skills to develop your own signature and style and start gene rating change by integrating visual communi cation into your business setting.

“This book empowers people and teams to unleash the full potential of their brains and use visuals to make more impact."- dexigner.com"This is a great handbook for visual thinking. I would recommend this book to anyone, whether a designer or not, to level up his/ her sketching skills for brainstorming, or to enhance client presentation techniques using sketches and drawings." - indiaartndesign.com”

This book empowers people and teams to unleash the full potential of their brains and use visuals to make more impact."

• dexigner.com

"This is a great handbook for visual thinking. I would recommend this book to anyone, whether a designer or not, to level up his/ her sketching skills for brainstorming, or to enhance client presentation techniques using sketches and drawings."

• indiaartndesign.com

Willemien Brand has channeled her passion for drawing and design into her life's work. After graduating with distinction from the prestigious Design Academy Eindhoven, she became an award-winning industrial designer. In the late '90s she launched Buro BRAND, a Visual Communication agency harnessing the inventive energy of a team of visionaries who share her passion. Together, they shape ways of visualising and simplifying complex processes, strategies and information.

The longer Willemien and her team worked in the field, the clearer it became to them that drawing and Visual Thinking are powerful tools that strengthen employee engagement and build bridges between businesses and their customers. Now she and her team from Buro BRAND share this philosophy and passion with companies around the world, inspiring and enabling them to embrace the power of visual communication.

It's a two-way street for Willemien: "Every day I'm able to help other people unleash their creativity and use it to achieve better results in their work gives me joy and renews my passion for drawing."

This book provides an informative, easy to follow and fun introduction into the basics of visual thinking and drawing. It is unique by applying these visual thinking and drawing techniques to everyday business settings. By visualizing thought processes within business environments you allow yourself to connect on a deeper level, enable teams them build on each others ideas, foster collaboration and co-creation, accelerate problem solving and advance decision making processes. All of which will result into activating yourself and your colleagues, creating a more energetic workplace, increase the pace innovation, making change happen and ultimately improving customer experience. This book will take away every possible burden or hurdle to start using these techniques at work. You will learn and see that you don't necessarily need to have the artistic skills of Van Gogh, neither do you need to have the brains of Einstein to start making more impact. Visual thinking and drawing are actually rather basic skills that can be applied in multiple everyday business settings.

Visual thinking and drawing are both becoming increasingly important in today s business settings. A picture really can tell a thousand words. Visualization is a crucial part of the journey for companies seeking to boost enterprise agility, break down silos and increase employee and customer engage ment. Visualizing thought processes can help break down complex problems. It empowers teams and staff to build on one another s ideas, fosters collaboration, jump-starts co-creation and boosts innovation.This book will help brush aside misconcepti ons that may have prevented you using these techniques in your workplace. You don t need Van Gogh s artistic talent or Einstein s intelli gence to harness the power of visual thinking and make your company more successful.With the right mindset and the simple skills this book provides you the skills to develop your own signature and style and start gene rating change by integrating visual communi cation into your business setting.

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