The 7 Principles of Complete Co-Creation

The 7 Principles of complete Co-Creation presents a unique and practical view on co-creation. It introduces the term 'Complete Co-Creation', in which structural, constructive cooperation with the end-user is a key element. Illustrated by various international case studies, it makes a strong case for placing end-users at the core of any co-creation process. It answers the question how to involve end-users and other relevant parties to create sustainable value through effective and complete co-creation.

“"One of those books you cannot ignore. Insightful, to the point and actionable. A book for leaders, innovators, thought provokers and everyone who wants to take co-creation to the next level."- Stijn Verkuilen, Innovation Manager at Heijmans”

"Every single product, organization, service, experience and process is finally becoming subject to co-development with all its beneficiaries. This book offers you a clear route to move from developing for your customers to developing with your customers." - Olaf Hermans, AI strategist at SiR-Intel USA--Olaf Hermans, AI strategist at SiR-Intel
"I strongly believe I will be, in many ways, a better and more insightful designer through my exposure to and practice of complete co-creation!" - Pierre-Yves Panis, Chief Design Officer, Philips Lighting--Pierre-Yves Panis, Chief Design Officer,
"One of those books you cannot ignore. Insightful, to the point and actionable. A book for leaders, innovators, thought provokers and everyone who wants to take co-creation to the next level." - Stijn Verkuilen, Innovation Manager at Heijmans--Stijn Verkuilen, Innovation Manager at H

Stefanie Jansen (Author)

Stefanie Jansen and Maarten Pieters are the founders of TheCoCreators, an international network of co-creation experts. Together they have over thirty years of experience in market research and innovation and completed more than 350 projects for various companies and organizations. Maarten currently holds the position of Head of Co-creation & People Insight at Philips Lighting in The Netherlands. Stefanie works as an independent co-creation and kids marketing specialist, both in The Netherlands and the USA, where she is based.

Maarten Pieters (Author)

Stefanie Jansen and Maarten Pieters are the founders of TheCoCreators, an international network of co-creation experts. Together they have over thirty years of experience in market research and innovation and completed more than 350 projects for various companies and organizations. Maarten currently holds the position of Head of Co-creation & People Insight at Philips Lighting in The Netherlands.

The 7 Principles of Complete Co-Creation presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organizations that are relevant to them. It reads like a practical handbook on how to utilise complete co-creation in order to create sustainable value with end-users and other relevant parties. Since co-creation is a relatively new discipline, not much has been written on the topic. The authors have bundled together their years of practical experience to fill this gap. Unlike any existing publication, this book provides the reader with a clear co-creation framework, giving practical answers to questions such as: what is co-creation and how does it work? , whom to involve in a co-creation process? , how to convince others of the benefits of co-creation and overcome barriers? .

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