Brand the Change

In a perfect world, solutions for the climate crisis and social justice would be embraced purely on their merit. But this isn't a perfect world. We have to be smart about how we help people embrace

change. 'Brand' is a proven, powerful mechanism to build close, long-term relationships with people. It is also notoriously complex and overwhelming.

Brand the Change unpacks the entire brand building process from strategy to implementation, with practical examples from inspiring, impact-driven brands.

It offers tried and tested tools and exercises to build your own brand for change.

Founders and practitioners open up their hard earned tips on building your audience, creating a visual identity, positioning, trademarking, digital marketing, and more.

Do you want to learn how to leverage the power of a brand for social and environmental change? Do you want to get your product or service for change into the heads, hearts and hands of more

people? Do you need someone to help you navigate the complex world of brand building? Then this book is for you.

This book unpacks the methodology taught at Brand The Change, an independent learning organisation founded by the author, Anne Miltenburg, in Kenya. The book encompasses her 18

years of brand building experience, and 8 years of training thousands of others to do the same. It contains 23 tools and exercises, 14 case studies from change making brands and 7 guest essays

from experts.

“'We want people to be changemakers not just change thinkers. These branding tools help Amani Fellows to effectively sell the change they want to see in the world.'--Roshan Paul, president of the Amani Institute”

'Brand the Change is the rarest of branding books that shows founders both how to think about branding as well as how to execute the process from A-Z. I found it inspiring and actionable.'
- Laura Talsma, entrepreneur



'We want people to be changemakers not just change thinkers. This method helps Amani Fellows to effectively sell the change they want to see in the world.'
- Roshan Paul, president of the Amani Institute



'One-of-a-kind, fresh and zealous approach to branding that will soon become a mindset for a fairer world.'
- Raquel Sztejnberg, Brand Strategist'

This book is first choice to get any branding project started at lightning speed.'
- Romas Stukenberg, Design Strategist



'Our participants blossomed before our eyes within hours of working with the Brand Thinking Canvas. It was a truly inspiring moment.'
- Princess Reema Bint Bandar Al Saud



"The visually strong book is a logical addition to the eponymous toolkit by author Anne Miltenburg. A practical, fresh and scannable book that fits conceptually with the subject."
- Customertalk.nl



"The result is an inspiring and very readable book full of practical information and illustrations."
- Dude magazine



"A practical and inspiring book that helps people with great initiatives and ideas to launch their world-changing plans with the right marketing technique."
- Fonk.nl

Anne Miltenburg (the Netherlands/Kenya) is a brand director, writer, and educator. She is considered one of the foremost thinkers and practitioners working at the intersection of brands and social impact.

After 12 years creating award winning work at global brand agencies like Studio Dumbar and Interbrand, Anne founded Brand The Change in Nairobi in 2014.

Brand The Change is an independent learning organization that trains changemakers in brand building skills. Through their tools, courses and partners like Philanthropy U and the Digital Opportunity Trust, they have trained over 10,000 changemakers in brand building skills.

Anne combines her work as a writer and educator with a practice as a Brand Director for impact-driven tech companies.

Anne lives in Nairobi, Kenya, with her husband, daughter, and two very disruptive cats.

Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences. The book offers the tools and exercises to build your own brand and offers a rich array of tips from trademarking to digital marketing, and inspires with case studies of successful change-making brands. The content has been developed based on years of experience in building brands, conversations with dozens of changemakers, understanding their branding challenges and required knowlege and skills, and extensive content testing with hundreds of workshop participants. It contains 23 tools and exercises, 14 case studies from change-making organisations across the world and 7 guest essays from experts.

This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.