Think Like A Designer, Don’t Act Like One

Think Like A Designer, Don't Act Like One gives you 75 inspiring, educational and sometimes hilarious insights in the adventurous minds of the designer. The insights give every professional tools to apply in their own innovation processes. Learn from the inimitable reasons the designers have to get to their creations or just enjoy the explanations about designs around us, even the ones that are often perceived as a failure (e.g. the Fiat MuItipla).The author harvested not only from his own experience but also listened to what famous designers and architects had to say about the design profession. It is a book about the mentality of people that create products which continuously have a big impact on our daily lives. But please remember: even a designer is only human...

“Non-linear, funny, informative, intuitive. This book gives you an inspiration boost. - Demetrios Fakinos, Director European Design Awards Eye-opening design rules explained with wit and expertise. - Margriet Schavemaker, Curator and manager Education Stedelijk Museum Amsterdam Design is the buzzword of the last decade. Van Erp unravels this mercilessly. A joy to read! - Richard van der Laken, Director What Design Can Do / De Designpolitie Light and complex at the same time, and therefore extremely inspiring. - Lowie Vermeersch, Director Granstudio, Turin”

Non-linear, funny, informative, intuitive. This book gives you an inspiration boost.
- Demetrios Fakinos, Director European Design Awards

Eye-opening design rules explained with wit and expertise.
- Margriet Schavemaker, Curator and manager Education Stedelijk Museum Amsterdam

Design is the buzzword of the last decade. Van Erp unravels this mercilessly. A joy to read!
- Richard van der Laken, Director What Design Can Do / De Designpolitie

Light and complex at the same time, and therefore extremely inspiring.
- Lowie Vermeersch, Director Granstudio, Turin

Jeroen van Erp graduated from the Faculty of Industrial Design at the Technical University of Delft, the Netherlands in 1988. In 1992, he was one of the founders of Fabrique in Delft, which positioned itself as a multidisciplinary design bureau. He established the interactive media department in 1994, focusing upon developing websites for the world wide web - brand new at that time. Jeroen is currently partner and innovation strategist. He is also the chair of the Dutch Creative Council and a board member of the Design & Emotion Society and What Design Can Do.

Think Like A Designer, Don't Act Like One... gives you 75 inspiring, educational and sometimes hilarious insights in the adventurous minds of the designer. It is certainly worth reading it because the insights, among others, gives every professional tools to apply in their own innovation processes. You also might learn from the inimitable reasons the designers have to get to their creations or just enjoy the explainations about designs around us, even the ones that are often perceived as a failure (eg the Fiat MuItipla). The author harvested not only from his own experience but also listened to what famous designers and architects have to say about the design profession. It is a book about the mentality of people that create product which continuously have a big impact on our daily lives. But please remember: even a designer is only human...

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