Creativity Works!: Unleash your Creativity, Beat the Robot and Work Happily Ever After

Scientists say half the work we do will soon be done by robots. The one skill that ensures our relevance on the job market is creativity. And even if science is wrong, it s still big fun to develop yourself creatively. In this book you learn what creativity is and why we should it kill its number one enemy: the f*ckoff gnome. Develop your basic skills, learn how a smart creative process can be executed and pick up on brilliant idea judgment tools. Creativity Works! provides great instructions to successfully prototype and sell your ideas, solutions and concepts. Let s beat the robot!

Joris van Dooren (Author)

After finishing his master's degree in international business communication, Joris van Dooren started a successful career in advertising. His projects thrived on creative concepts, and he quickly distinguished himself as an innovator in the field. In 2009, he took a position lecturing creativity, advertising, and branding at the Fontys University of Applied Sciences. In his free time, you'll find him brainstorming or building brand ideas.

Coen Luijten always knew that his heart belonged to commercial advertising and brand building. In his mid-thirties in 2010, armed with his passion for innovation, he took up a position teaching creativity, advertising, and branding at the Fontys University of Applied Sciences. After that, he obtained his Master of Business Innovation in Imagineering, which he now uses to help people unlock their creativity and foster their newborn brands' image.

Coen Luijten (Author)

Coen Luijten always knew that his heart belonged to commercial advertising and brand building. In his mid-thirties in 2010, armed with his passion for innovation, he took up a position teaching creativity, advertising, and branding at the Fontys University of Applied Sciences. After that, he obtained his Master of Business Innovation in Imagineering, which he now uses to help people unlock their creativity and foster their newborn brands' image.

Scientists say half the work we do will soon be done by robots. The one skill that ensures our relevance on the job market is creativity. And even if science is wrong, it s still big fun to develop yourself creatively. In this book you learn what creativity is and why we should it kill its number one enemy: the f*ckoff gnome. Develop your basic skills, learn how a smart creative process can be executed and pick up on brilliant idea judgment tools. Creativity Works! provides great instructions to successfully prototype and sell your ideas, solutions and concepts. Let s beat the robot!

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