Design Innovation and Integration

Design Innovation and Integration is more than just a toolkit, it is a guidebook for the industry leaders of tomorrow.Through providing a holistic understanding of the approaches, practices and tools required to go beyond creative ideas to integrating design strategically within an organisation.Novel solutions are required to meet complex problems, however, understanding how to make these solutions a reality is rarely addressed nor readily understood. This book expands upon existing design toolkits by providing a deeper understanding of the principles and practices of methods and aligning tools. The aim is not only equipping the reader with a list of design tools but for them to apply and adapt them to best suit their needs and context. A number of diverse company case studies are used throughout the book to explain the use of individual tools and describe the more complex process of design integration, highlighting common pitfall and opportunities.Based on over 10 years of independent research, authors Straker, Wrigley and Nusem share their experiences and outcomes from their own research. Structured into key two parts, i) Design Innovation and ii) Design Integration, the reader can quickly and easily resource a tool, gain a deeper understanding of the theory of Design Innovation or develop a design intervention within their own organisation. This book is for the person seeking to learn how to grow their influence and create an enabling environment for design innovation in their organisation.

Dr Straker, Professor Wrigley and Dr Nusem form the Design Innovation research group at the University of Sydney, Australia, they research the value that design holds to business.

Design Innovation and Integration is more than just a toolkit; it is a guidebook for the industry leaders of tomorrow, providing a holistic understanding of the approaches, practices and tools required to integrate design strategically within an organisation. Novel solutions are required to meet complex problems, yet how to make these solutions a reality is rarely addressed. This book expands on existing design toolkits to provide an understanding of the principles and methods that underpin such tools and align them with organisational strategy. The aim is not to equip readers with a stocktake list of design tools, but to assist them to learn how to apply, adapt and re-mould tools to best suit their needs. It also demonstrates the more complex process of design integration, highlighting common pitfalls and opportunities. Drawing on over 10 years of independent research, authors Straker, Wrigley, and Nusem share experiences and outcomes (along with personal repartees) from their research, teaching and pet projects. The two key parts of this book, Design Innovation and Design Integration, equip the reader with an understanding of the theory encompassing these two areas. This book can be leveraged by readers seeking to develop their own design approach and to implement design in their organisation. If you are looking to grow your influence and create an environment in which design innovation can flourish, then this book is for you.

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