Intercultural Design Basics

Intercultural Design Basics is an intercultural and innovative approach to design education. A unique companion app ensures relevance for a young technology-minded target group.

The book gives intercultural insights when discussing the basic principles of design, typography and color theory. It incorporates contrasting ideas on design and various design teaching methods. Creative voices of well-known and not yet discovered designers from Africa, Latin America and Southeast Asia will help expand your horizons.

Through examples of intercultural design workshops, it inspires collaboration with international teams. Practical methods used in these international perspectives encourage the development of cultural and social awareness, inspire different design styles helping you perceive cultural diversity.

An app is also created to work hand in hand with Intercultural Design Basics. The pair make the theoretical background of the book visually and auditorily intriguing and engaging by using AR, animations, games, and videos. This unique combination of diverse instructional materials ensures flexibility and relevance.

Susanne P. Radtke is a professor for Graphic and Media Design at Ulm University of Applied Sciences, Germany. She graduated in Visual Communications from Berlin University of the Arts and studied, among others, with renowned teachers from the School of Design Ulm (HfG), the successor of the Bauhaus in Germany. Her graduate degree was followed by her Master-Class Student Degree (Meisterschuler in 1988) under Prof. Herbert W. Kapitzki, former Head of Visual Communication at the HfG. She is co-author of Textbook for Visual Media Design, which is required reading at many German design schools. She set up her graphic design office in 1987, and now has bases in Berlin and Ulm.

Since 2009, Radtke has been developing and running intercultural design workshops, mainly in Southeast Asia and the USA. Her research field is naturally connected with her intercultural design workshops. She has participated in design and education conferences in Asia and Europe, and has published papers on those proceedings. Radtke has vast experience in international design education.

Intercultural Design Basics is an intercultural and innovative approach to design education. A unique companion app ensures relevance for a young technology-minded target group.The book gives intercultural insights when discussing the basic principles of design, typography and color theory. It incorporates contrasting ideas on design and various design teaching methods. Creative voices of well-known and not yet discovered designers from Africa, Latin America and Southeast Asia will help expand your horizons.Through examples of intercultural design workshops, it inspires collaboration with international teams. Practical methods used in these international perspectives encourage the development of cultural and social awareness, inspire different design styles helping you perceive cultural diversity.An app is also created to work hand in hand with Intercultural Design Basics. The pair make the theoretical background of the book visually and auditorily intriguing and engaging by using AR, animations, games, and videos. This unique combination of diverse instructional materials ensures flexibility and relevance.

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